What is Organic Marketing?
Organic marketing refers to the use of non-paid methods in acquiring and engaging an audience for a product, service, or brand.
This type of marketing doesn't involve spending money on promotions. It only depends on creating content, building relationships, and optimizing online presence to naturally attract and retain customers.
What is the difference between organic and inorganic marketing?
Organic marketing relies on strategies like creating keyword-targetted pieces of content and SEO to naturally attract an audience, emphasizing trust-building over time.
Meanwhile, inorganic marketing involves paid strategies like Google Ads and other paid ads, as well as influencer collaborations for swift, paid visibility. Both approaches can complement each other to form a well-rounded marketing strategy.
Brand owners like us are in trouble in today’s internet-savvy landscape…
Before the internet world began, we only used word-of-mouth to keep our businesses running.
But… it’s not that easy in today’s competitive world!
That's why you need more than word-of-mouth to survive. Sure, referrals are still effective today, but if you don't adapt to the latest ways to market your business online, your competitor will steal your market share. Hence, if you cannot reach customers in all the chaos, you’ll go out of business in no time.
Luckily for you, we have compiled 12 proven ways to grow your business online WITHOUT spending a dime on ads!
Let’s dive in…
1. Invest in SEO
The first tip for marketing your business organically is to invest in SEO.
Search engine result pages are a perfect place to get hot traffic to your store.
49% of buyers use Google to search for new products.
So, optimize your website’s SEO to rank higher and become visible to your prospects.
SEO is not a simple game...
You have to optimize your website’s content, speed, structure, etc., to boost its SEO. A well-optimized website makes it easier for search engine bots to crawl the website.
Also, a well-optimized website is easy to use. A user can navigate your website, explore the products, and engage with the content published on your website.
One way to optimize your SEO game is to...
2. Start Blogging
When we talk about SEO, keywords are sure to come up.
You’ll never reach the result pages if your content isn’t optimized for the right keywords. Thus, conduct thorough keyword research and integrate them into your website.
But how? Good question!
You’ll have to publish blog posts to include the keywords. Think of unique and creative ideas to write blogs.
If your content is well-optimized for keywords, it’ll rank higher on the search result pages. Plus, your site visitors will also enjoy the interesting information on your website.
Make it fun and engaging. Include pictures, infographics, and videos, to keep people hooked on your content.
Let’s move on to another tip…
3. Write Guest Posts
One way to get organic traffic is to hijack someone else's website and send it back to your own website.
In a good way of course ?
You're probably wondering how...
Well, pitch your blog post ideas to websites that accept guest posts. Write an interesting blog post and submit it to the host website.
The host website will publish the article on their website and include the link to your website. So, the host website’s visitors can enjoy the blog post and visit your website to learn more.
Sounds good, right?
You can market your business by sharing informative content with other websites. No need to invest a single dime to get visitors to your site.
Get ready to welcome visitors to your website…
4. Invest in Your Website
Your website is a digital store for customers. If the store looks shady, people will not explore it. Thus, you need to have an attractive website to welcome prospects to your store.
Thanks, Shopify!
Now you no longer have to build the website from scratch. You can have your eCommerce store ready with a few clicks.
After that, design your store. Don’t worry! Shopify themes are there to help you. There are hundreds of themes to select from, like Debutify - the ultimate theme for conversions!
And… before you get swooned away by colorful and attractive themes…
Ensure to select a fast and mobile, responsive theme. If your website doesn’t work well on mobile devices, you could lose a good bunch of prospects.
Oh… and one more thing…
Don’t forget to add the option of an email subscription to your website...
With Debutify’s Newsletter pop-up, capture the email addresses of your visitors.
It comes 100% FREE with the theme. Try your 14 Days FREE trial today!
5. Email Marketing
Yes, you're right, emails…
You might think that emails have become extinct. But, that’s not the case.
Did you know that email marketing is still reigning in the era of social media? Yes, that's right. Many brands still use it for marketing their products and engaging with customers.
Did you also know that emails offer a huge return on investment?
Let's say, you spend $1 on email, you can get a whopping return of $42. I know that got your attention. That's also one reason many still use email marketing.
It’s an easy, inexpensive, and highly targeted channel of marketing. You can divide your list and design separate messages for each group.
For example, you can send a discount offer to your middle-aged male customers. This benefit is not available in any other form of marketing. Not even in social media marketing…
But hey… it doesn’t mean you don’t have to be social…
6. Go Social
I don’t even need to emphasize how important organic media presence is for businesses.
It’s like a giant market with billions of prospects…
It’s a perfect marketing opportunity for any business. Did you know that 3.78 billion people use social media? That’s like 48% of the total world’s population.
That's a lot of potential eyeballs for your brand!
And do you know how much time people spend on these social networking sites daily?
2 hours and 25 minutes… daily!
So, isn’t it a great platform to tell people who you are and what you do?
As you already know, social media is FREE!
So, what’s stopping you from joining this platform?
Start creating engaging content to entertain your audience. Remember, don't write long passages. People don’t come to social media to read! It’s a visual platform so post interesting pictures and videos.
Talking about videos reminds me of a website…
Any guesses?
Okay, here’s your hint… It’s a search engine for videos.
7. Use Video Marketing on YouTube
YouTube is the second largest search engine on the internet.
And like social media, YouTube has 2 billion active users. And people spend more time on YouTube than on social networking sites.
Yes, my friend, you read that right!
People watch over 1 billion hours of videos daily on this platform.
Now, if you're wondering what to create? Don’t worry!
Remember, we talked about writing a blog post that interests your audience? Do the same thing for your videos.
Create videos that help with the problems of your prospects.
Suppose you sell mobile phones. You can create videos about the features of different models, their camera quality, etc.
Oh, and I forgot to mention…
YouTube videos also rank on result pages. And they appear before the website results. So, your YouTube videos can also help to score a higher rank on SERPs!
Don’t have time for YouTube?
No problem!
You can still share your expert knowledge with the audience…
Here’s how…
8. Host Live Events
The global epidemic turned our lives upside down. Yet, it helped the virtual industry to grow manifolds. Due to the pandemic, many people are now using the internet to keep in touch whether it's with their family or friends.
And that's why the boom of the virtual industry affected every area of our lives. Be it education, business, shopping, and even the events arranged by organizations. Virtual events really became a cost-efficient way to connect with people.
So, how about hosting virtual events?
Yes...you better host one!
It's an excellent way to attract new customers and increase brand awareness. So, how can you do it?
Spread the word about hosting an online event on your website and social media. You can go live on Facebook, Instagram, and YouTube. Or you can share the link to the platform where you’re hosting the event like Zoom, Skype, Google Meet, etc.
In the mood to earn some cash while marketing your brand?
Host a live class and invite students to learn a skill. For example, a dropshipping business can arrange a webinar. Where it can teach new entrepreneurs how to choose the right products for their business.
9. Use Referral Programs
A referral program is one of the easiest, inexpensive, yet effective marketing tactics.
You can use your current customers to expand your customer base and boost revenue.
Referral marketing works when you offer discounts to customers if…
They bring in new customers for the business.
For example, a business can promise a 15% discount to a customer if he refers the business to a friend. Now, the business will only give a discount if the existing customer sends a new customer.
It’s easy, right?
And maybe your competitors are already using it to market their brand.
Competitors are the biggest threat to the business so you need to…
10. Keep an Eye on Your Competitors
Now I am sure you are wondering how monitoring competitors falls under marketing.
You're right… It doesn’t!
But observing how they market their brand can help you do the same!
So, where do you start?
For starters, you can visit their website and check which theme and features they are using. If their website offers a smooth experience, try to recreate it on your website, too.
Likewise, visit their social handles to check out their social media marketing. See how they engage with their followers, what content they post, how they host giveaways, etc.
If your competitors are ahead of you, learn their tactics and use them for your business.
The next thing you can do is innovate.
11. Be 'Innovative'
Do famous brands need a lot of marketing to sell their goods?
Hmm... Yes, no, maybe? It actually depends.
Let’s take Apple, for example: how many ads does Apple run to sell its iPhones?
Huge brands are fans of inventions and innovations. Did you know that word about unique products spreads like wildfire in the market?
So, if you want your products to create a buzz. You need to be innovative with your products.
Because let’s face it…
Why would people buy from you when they have so many options to select from?
But, if your products are unique and no one has them in the market, people will come running to you. So, never stick to one idea and keep experimenting. Bring innovation to your products to meet the expectations of our customers.
But how would you know what your customers want?
12. Keep Your Customers Happy!
Customers are the lifeblood of your business...
Can you even name one business that can grow without customers?
To make your mark on the market, you need to keep your customers satisfied. Survey your customers to understand what makes them happy. The simplest way of doing it is to ask them for feedback.
Send them questionnaires and survey forms to take their reviews.
Next, improve your product and marketing strategies to keep them happy. And if your customers are happy, CONGRATULATIONS!!!
They will become your brand advocates and spread good things about your business.
And the best part?
It will cost you $0...
So, keep your customers happy and turn them into your brand advocates.
Ready To Market Your Business Organically?
Survival of a business in this competitive world is no less than surviving in a battleground.
There are millions of brands online, and let’s not forget about the physical stores!
It takes a solid marketing campaign to outshine the competitors and attract customers. Big brands can easily spend a fortune to market their brands. However, small businesses do not have such luxury.
But… you don’t have to worry anymore. You can use the above tips to market and grow your brand organically and attract customers to your Shopify store.
And above all, Debutify is here 24x7 to help you design your dream Shopify store and provide an unforgettable shopping experience to your customers.
Grow Your Business Organically with Debutify - Today!
14-Day Trial. 1-Click Install. No Credit Card Required.
Trisha Ballesteros